When I meet with people who are going into business for themselves, they seem to have the same contagious feeling: Excited & Terrified. Before you step-off into your newfound freedom of starting your own business, do your homework and get prepared. Whatever your business is, you need a strong brand to support what you do. Just as you are a professional at your industry let a professional create your brand. It will save you money and frustration in the long haul.

Brand architecture
■ Business focus points
■ Audience interpretation
■ Competitive audit
■ Competitive analyses
■ Competitive market strategy
Press Release
Logo design
Business Papers
■ Business card
■ Letterhead
■ Mailing label
Two-fold brochure
Three page website

If you feel as if the image you created five or ten years ago doesn’t look new anymore, you’re probably right. Business change like the fashion industry and you must stay on top of your brand or your competition might run you over with their new modern looking image. Brand revitalization doesn’t change your company it improves upon what it has accomplished. Building on that will improve your brand and your bottom line.

Brand architecture
■ Internal audit
■ Review and analyses of internal audience
■ Review and analyses of external audience
■ Competitive audit
■ Review existing market positioning
■ Competitive analyses
■ Competitive market share
Press Release
Update or redesign of logo
Business Papers
■ Business cards
■ Envelope
■ Letterhead 1st and 2nd sheet
■ Mailing label
Eight page brochure
Eight page website
Pocket folder
T-shirt or hat design

You have the storefront and the signage but the sales are not where you need them. That’s the work of marketing and advertising. Billions of dollars are spent every year selling brands and offers you can’t refuse because that’s what get’s buyers to buy. Does an advertising campaign me you have to give a discount or give away your costly services. NO! A well-crafted campaign sells your customers on the value of your business beyond the competition.

Brand architecture
■ Internal audit
■ Review and analyses of internal audience
■ Review and analyses of external audience
■ Competitive audit
■ Review existing market positioning
■ Competitive analyses
■ Competitive market share
Market positioning analyses
Advertising campaign
Three different ad sizes
■ Full page
■ Half page
■ Quarter page
Advertising design guidelines